Tinder Collaborates with Centre for Social Research to Introduce Safety Guide on App
Tinder announced on Sunday that it has collaborated with the Centre for Social Research, a non-profit organization, to provide safety advice to its users.
The additional safety guide, along with the app’s 15 safety features, is part of Tinder’s efforts to ensure the safety of its users, leveraging NGO CSR India’s insights on the intersection of technology and violence against women, Tinder told PTI.
Tinder users are prompted via an in-app message to access “dating safety guidelines.”
“Initial interactions set the tone for a relationship and this guide can play an important role in supporting anyone on their dating journey, including the millions of daters who turned 18 and chose Tinder as their first dating experience.
“We encourage our users to use this guide and take advantage of the many in-app features that have security at their heart,” said Aahana Dhar, Head of Communications, Tinder India.
Tinder, a subsidiary of American online dating company The Match Group, has grown in 10 years of operation in one language (English) in one country to more than 45 languages in 190 countries around the world, Dhar said.
In contrast to the app’s approach to Indian matrimonial platforms, Dhar said the app’s role is not “to tell people who they should attract or how they should interact, as long as there is consent and people are aware of their options to opt out.” about his own uncomfortable situation.”
The app’s algorithm also uses machine learning (ML) to flag potentially harmful words in conversations, he added.
“We created ML-based features like ‘Does this affect you? (DTBY?)” and “Are you sure? (AYS?)” that encourage members to report inappropriate chat and take action against members who choose to break the rules. “, Dhar said.
By the way, 18- to 25-year-olds, or “Gen Z” — who are on a first date — make up more than 50 percent of Tinder’s community, Dhar said.
Tinder has free and paid options that allow users to match interests. They can “opt out” or “swipe right” to select preferences, and the conversation is only possible if both parties match, Dhar said.
“So when women come across something suspicious or when someone crosses the line, we want them to let us know and encourage them to sort out our terms and/or report anyone who violates our terms,” she said in an effort to address user privacy concerns.
Dhar said Tinder has also become a conduit for the transgender community.
“Dating apps are increasingly becoming a place where young adults feel comfortable expressing their gender and sexuality compared to offline interactions with friends and family. 54 percent of young LGBTQIA daters in India have ‘come out’ on a dating app before doing so in real life,” he said.
The app also has a feature that allows users to hide their sexual orientation, allowing users to hide their profiles while traveling in countries where their dating preferences might put them at risk.
“Seven out of 10 young people dating in India agreed that dating apps provide a platform for more freedom and self-exploration and have helped break down stereotypes and expectations around sex, gender and relationships,” Dhar said.
